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TOM GRAYSON 

ENGAGE. INFORM. INSPIRE.

CREATIVE COMMUNICATIONS PROFESSIONAL

  • Proven success in developing, managing and launching a broad range of creative brand campaigns that inform, inspire, and engage in the digital, broadcast, and print space leveraging video, photography, graphic design, writing, and channel management.
     

  • Motivated by a collaborative creative approach, my portfolio includes efforts for web, social media, broadcast radio and television, email, print, events, and digital screens.
     

  • Efforts and knowledge base include team management, creative applications, digital platforms, owned and paid omni-channel management, video storytelling, cross platform marketing, external and internal communications, presentation development, creative writing, agency partnerships, and analytics.

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WORK & RESULTS

VP, Creative Communications & Content, JPMorgan Chase, NY, DE, 2011-present

  • Manage and produce digital marketing and communications creative for the credit card, home lending, and auto lines of business (external & internal).
     

  • Produced, captured, edited and deployed video assets (including drone) as part of Chase Card Service's Bronze Anvil and Ex award-winning Honeymoons for Heroes campaign. Social and broadcast engagements surpassed 56M impressions.
     

  • Produced brand video documenting a home donation to a family that lost their home during Hurricane Harvey. 1.3M views via targeted owned, earned, and partner channel engagement.
     

  • Shot, produced, and edited Chase’s Pins & Properties highlights reel featuring
    HGTV’s Drew and Jonathan Scott and Pinterest.
     

  • Produced and designed digital creative components for multiple winter and spring home-buying campaigns garnering 300M impressions from social, blogger partnerships, web, and satellite media tours.
     

  • Produced, shot, and edited video series with Bravo Channel’s Ryan Serhant to promote Chase’s Agent Express and Closing Guarantee products. 
    20K+ social media engagements in first month of launch.
     

  • Produced creative components and managed analytics for the firm’s Zagat home-buying campaign garnering 150M impressions via social and web.
     

  • Produced video series promoting Chase’s FlexPay digital payment program for mortgage. Campaign included social and .com. 8,000+ enrollees ininitial owned-channel launch. 
     

  • Producer/writer of an animated video promoting Chase’s MyHome app. 
     

  • Producer/writer of an animated video promoting the benefits of combining
    a Chase checking account with a home loan account. 

     

  • Produced digital and print ads for the firm’s USA Today campaign with HGTV’s Drew and Jonathan Scott.
     

  • Presenter: Video Production: The Basics (Chase-wide employees)
     

  • Managed internal communications channels (160K employees) covering intranet, video, email, events, print, and digital content and curation.



Director, Communications & Video, UTRS Inc., Cherry Hill, NJ, 2002-2011
 

  • Implemented a strategic corporate brand campaign to integrate the company’s many divisions through the redesign of the company website, creation of social media channels, media packets, direct mail, and marketing.
     

  • Wrote and designed marketing materials, executive communications, and publications for clients nationwide with annual distribution exceeding 500,000 recipients plus online channels.
     

  • Standardized all brand communications and marketing efforts.
     

  • Grew client base from one communications client to a client list that covered healthcare, technology, water resources, the Department of Defense, the hunting and fishing industry, and auto dealerships.
     

  • Led the creation and targeted distribution of client communications products, including social media, video, web, exhibits and print materials.



U.S. Army,  Soldier, Communications Specialist, 1998-2002
 

  • Kosovo Campaign Medal, 1st Infantry Division
     

  • Army Commendation Medal
     

  • Army Achievement Medal for Outstanding Communications Work in Kosovo
     

  • Army Achievement Medal for Outstanding Communications Work in Australia
     

  • NATO Medal
     

  • 7 U.S. Army Certificates of Achievement
     

  • U.S. Army Physical Training Excellence Award (3x)
     

  • Keith L. Ware Broadcast Excellence Award — Command Information Campaign (American Forces Network, Soldiers Radio and Television)
     

  • U.S. Army Nuclear, Biological, & Chemical Defense Officer Certification
     

  • Three 1st Place U.S. Army Pacific Broadcast Excellence Awards
     

  • Communications credits from Germany, Kwajalein, Macedonia, Guam, Australia, Kosrae, Kosovo, Hawaii, and points throughout Alaska
     

  • Journalism, videography, and photography credits with the Alaska Post, Soldiers Magazine, American Journalism Review, Alaska Military Weekly, CBS-KTVA, Good Morning America, History Channel, and Australia Channel 10
     

  • Converted bombed building in Kosovo — former Republic of Serbia/Yugoslavia — into a radio station to host and engineer daily, Kosovo American Style, reaching over 40,000
    multi-national service members
    and local citizens

     

  • Teamed with translators to write, produce, and engineer daily, The KFOR Hour, reaching over 40,000 ethnic Albanian and Serbian Kosovars.
     

  • Deployed worldwide to shoot, edit, and report military efforts to an audience of over 3 million viewers via America Forces Network (AFN) and Soldiers Radio and Television (SRTV).
     

  • Covered political dignitaries, including President Bill Clinton, Secretary of Defense William Cohen, and Secretary of State Madeleine Albright.
     

Television reporter, NBC-2, WBBH, Fort Myers, Florida, 2002
 

  • Conducted daily live reporting on story of the day.
     

  • Conducted live reporting of breaking news covering politics, sports, health issues, and safety.



Print, photojournalist, US Army, Alaska Post, Soldiers Magazine, Fort Richardson, Alaska, 1998-2002
 

  • Traveled throughout Alaska and the world reporting military news.
     

  • Shot digital photography to capture the military life.



News editor/videographer, CBS-11, KTVA, Anchorage, Alaska, 2000-2002
 

  • Performed research, photography, and video editing for the evening news.


     

EDUCATION

M.S., Communications Management
Syracuse University
Newhouse School

 

B.S., Montclair State University        

 

Broadcast Communications, 

Defense Information School

New York Institute of Photography,

Professional Photography Certification

EXPERTISE

  • Communications strategy
    & management

  • Social media management

  • Videography & editing

  • Drone video

  • Website management

  • Intranet operations

  • Desktop publishing

  • Photography

  • Photo editing

  • Graphic design

  • Exhibit design & management

  • Speech & creative writing

  • Direct mail campaigns

  • Email communications

 

SOFTWARE SKILLS

  • Adobe Premiere Pro

  • Hootsuite Social Dashboard 

  • Adobe InDesign 

  • Adobe Photoshop 

  • Adobe Illustrator 

  • Adobe After Effects

  • Avid Media Composer

  • Final Cut Pro

  • Keynote

  • MOSS 

  • Microsoft Suite

  • Multimedia format tools

  • Google Analytics

  • Adobe Web Analytics

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