
ENGAGE. INFORM. INSPIRE.
TOM GRAYSON
COMMUNICATIONS CREATIVE PHOTOGRAPHY VIDEO MARKETING WRITING




HURRICANE HARVEY HOME DONATION

P. SCOTT CHICAGO SPOTLIGHT

FINDING A HOME IN TOUGH TIMES

RYAN SERHANT OF BRAVO CHANNEL: CHASE AGENT EXPRESS

CAPE MAY TOURS

VIDEO PRODUCTION: THE BASICS, TOM GRAYSON

CHASE HOUSING SUMMIT
CHASE CONDO / BUILDER PROMOTIONAL VIDEO

HONEYMOONS FOR HEROES
JPMORGAN CHASE 2025 HOUSING SUMMIT SIZZLE REEL

CHASE MYHOME APP PROMO

CHASE & PROPERTY BROTHERS: PINS & PROPERTIES

DRONE FOOTAGE

TOM GRAYSON
ENGAGE. INFORM. INSPIRE.
COMMUNICATIONS CREATIVE PHOTOGRAPHY VIDEO MARKETING WRITING
CREATIVE COMMUNICATIONS PROFESSIONAL
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Content and communications leader with 15+ years of experience driving product, brand and marketing strategies through powerful storytelling and bold creative vision.
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Known for a collaborative, team-first approach that engages audiences, elevates brand perception, and delivers measurable impact across digital, broadcast, print, and experiential channels with a vigilant eye on innovation.
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Core strengths include creative strategy, video production, photography, design, writing, omni-channel content activation, internal and external communications, agency partnerships, ADA compliance,
performance analytics.





EFFORT & RESULTS
VP, CREATIVE COMMUNICATIONS & CONTENT, JPMORGAN CHASE, 2011-PRESENT
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Lead creative strategy and execution for digital marketing and communications across credit card, home lending, and auto lines of business, supporting both external brand and internal communications.
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Creative lead for Chase’s PRSA Bronze Anvil and Ex award-winning Honeymoons for Heroes campaign, overseeing video concepting, production, drone capture, editing, and deployment. Drove 56M+ social and broadcast impressions.
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Produced and shot a 6-part Chase Community Home Lending video campaign to generate 50K+ targeted website engagements to achieve 10K+ funded mortgages in underserved markets.
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Produced and shot Chase’s Condo/Builder promotional video for chase.com, social channels, and industry events.
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Lead creative strategy and execution for digital marketing and communications across credit card, home lending, and auto lines of business, supporting both external brand and internal communications.
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Produced and shot a 6-part Chase Community Home Lending video campaign generating 50K+ targeted website engagements and 10K+ funded mortgages in underserved markets.
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Directed creative development and performance analytics for the Zagat home-buying campaign, generating 150M impressions across social and web channels.
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Led concept, production, and distribution of a brand documentary highlighting a home donation following Hurricane Harvey, achieving 2.5M+ views across owned, earned, and partner channels.
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Creative lead, videographer and producer for Pins & Properties highlight reel featuring HGTV’s Drew and Jonathan Scott in partnership with Pinterest.
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Developed and produced branded video series with Bravo’s Ryan Serhant promoting Chase's Agent Express and Closing Guarantee, driving 20K+ engagements during
initial launch.
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Led creative direction and design for seasonal home-buying campaigns, generating 300M impressions across social, web, and satellite media tours.
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Led production of a multi-part video series promoting Chase FlexPay, driving 10,000+ enrollments through owned social and website channels.
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Concepted, wrote, and produced Better Together, an animated brand video promoting bundled Chase checking and home loan solutions.
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Directed creative development of digital and print advertising for a national USA Today campaign in partnership with HGTV’s Drew and Jonathan Scott.
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Presenter: Video Production: The Basics (Chase-wide employees)
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Managed internal communications channels (160K employees) covering intranet, video, email, events, print, and digital content and curation.
DIRECTOR, COMMUNICATIONS & VIDEO, UTRS INC., CHERRY HILL, NJ, 2002-2011
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Built and executed strategic brand campaigns to unify company divisions, leading website redesign, social channel creation, and integrated media, video, direct mail, and omni-channel activation programs.
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Expanded the marketing and communications client base from a single account to a diverse portfolio spanning healthcare, technology, Department of Defense, federal laboratories, recreation, and automotive.
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Wrote and designed marketing materials, executive communications, and publications for clients nationwide with annual distribution exceeding 500,000 recipients plus online channels.
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Grew client base from one communications client to a client list that covered healthcare, technology, water resources, the Department of Defense, the hunting and fishing industry, and auto dealerships.
U.S. ARMY, COMMUNICATIONS, 1998-2002
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NATO Medal | Kosovo Campaign Medal | 1st Infantry Division
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Army Commendation Medal
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Army Achievement Medal for Outstanding Communications Work in Kosovo
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Converted bombed building in Kosovo — former Republic of Serbia/Yugoslavia — into a radio station to host and engineer daily, Kosovo American Style, reaching multi-national service members and local citizens.
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Teamed with translators to write, produce, and engineer daily, The KFOR Hour, targeting local populations.
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Deployed worldwide to shoot, edit, and report military efforts to an audience of over 3M via America Forces Network (AFN) and Soldiers Radio and Television (SRTV).
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Army Achievement Medal for Outstanding Communications Work in Australia
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Keith L. Ware Broadcast Excellence Award
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7 U.S. Army Certificates of Achievement
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Communications credits from Germany, Kwajalein, Macedonia, Guam, Australia, Kosrae, Kosovo, Hawaii, and points throughout Alaska
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Journalism, videography, and photography credits with the Alaska Post, Soldiers Magazine, American Journalism Review, Alaska Military Weekly, CBS-KTVA, Good Morning America, History Channel, and Australia Channel 10.
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U.S. Army Physical Training Excellence Award (3x)
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U.S. Army Nuclear, Biological, & Chemical Defense Officer Certification
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Three 1st Place U.S. Army Pacific Broadcast Excellence Awards
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Covered political dignitaries, including President Bill Clinton, Secretary of Defense William Cohen, and Secretary of State Madeleine Albright.
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BROADCAST & JOURNALISM
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Reporter | NBC-2 (WBBH), Fort Myers, FL
Conducted live reporting on breaking news, politics, health, sports, and public safety.
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Television News Editor/Videographer | CBS-11 (KTVA), Anchorage, AK
Shot, edited, and produced nightly news content, supporting investigative and feature segments.
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Print & Photojournalist | U.S. Army Publications (Alaska Post, Soldiers Magazine)
Reported and photographed military life domestically and abroad featured by national and international outlets.
EDUCATION
M.S., Communications Management
Syracuse University, Newhouse School
B.S., Montclair State University
Broadcast Communications,
Defense Information School
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New York Institute of Photography,
Professional Photography Certification
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FAA Certificated Commercial Drone Pilot
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EXPERTISE
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Communications strategy
& management -
Social media management
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Videography & editing
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Drone video
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Website management
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Intranet operations
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Desktop publishing
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Photography
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Photo editing
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Graphic design
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Exhibit design & management
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Speech & creative writing
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Direct mail campaigns
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Email communications
SOFTWARE SKILLS
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Adobe Premiere Pro
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Hootsuite Social Dashboard
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Adobe InDesign
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Adobe Photoshop
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Adobe Illustrator
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Adobe After Effects
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Avid Media Composer
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Final Cut Pro
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Keynote
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MOSS
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Microsoft Suite
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Multimedia format tools
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Google Analytics
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Adobe Web Analytics
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